HOW IT ALL BEGAN…….. Lifford’s singing career began at primary school in the local church choir where he went on to teach, direct and choose songs for them to sing. After taking part in various singing competitions it was at an end of year performance at secondary school which helped him to decide not only to sing as a hobby, but as a profession. His first release aged just 17 was a collaboration with MC Mushtaq on a track called ‘Take You Home’ which fuelled his new passion leading him to become the front man in a group called Public Demand.
Public Demand (which provided him with his first big break) were signed to ZTT through a development deal, and it was during a writing trip in America that the group penned a song which captured the interest of Trevor Horn who duly took the track into the studio. ‘Invisible’ was critically acclaimed as a breakthrough single and considered brave, mature and ahead of its time. A tour with Gabrielle and East 17 followed, staging performances at Wembley Arena. During his time with the band, he continued to write and tutor a number of up and coming artists including a group called Sugababes (the original line up) signed to London Records.
After a short break Lifford went back to singing for himself as a artist and collaborated with garage act Artful Dodger on a track called ‘Please Don’t Turn Me On’ which was a top 4 hit in November 2000. This catapulted Lifford back into the limelight on a higher level, doing radio shows up and down the UK and TV performances on shows including Later with Jools Holland, Best of Jools Holland, Children in Need, Live and Kicking, London Evening News, T.F.I. Friday, Top of the pops, M.T.V. and M.T.V base with Trevor Nelson, Disney Channel, Nickelodeon and C.D.U.K. The track was also a smash for International clubland, where it was PA’d in Ibiza, Palma, Copenhagen, New York, Switzerland, Sweden, Finland and Germany.
To follow on the heels of Artful Dodger, Mark Hill went on to form a collective called The Stix – a group of live musicians, singers and songwriters which recorded (and toured) an album full of laid back soulful grooves. Lifford’s 3 co-writes and performance vocals have been featured on various compilations since. A promotional tour paved the way for welcoming reviews and gave Lifford another chance to exercise his vocal and live performance skills, including ‘Give And Let Live’ a fund raising charity record for the victims of the Tsunami disaster featured along side Chaka Khan, Jocelyn Brown, Bluey (Incognito), Charlene Anderson, Omar and the London Community Gospel Choir.
Other successful collaborations include features with Matt Jam Lamont, Grooverider, Wookie, Luck and Neat, Ras Kwame, Phil Asher, Nervous Records, Restless Soul, 2 Tuff 4 U, Fecktive Records, Soundmen On Wax, Open Bar Music, and Soul Kandi.
A collaboration with Disclosure last year proved to be invaluable and helped to boost Lifford popularity once more with the remix receiving big radio support from Annie Mac, Toddla T, DJ Cameo, Benji B, Cameo and Target.
Lifords live shows are always upbeat and unforgettable with a solid stage presence which is always passionate and unpredictable.
Lifford is one of UK’s leading vocalists and is proud to be a member of SupaTight – laying down those phat soulful vocals and working the room!